About the Book:

Evidence of Erdem's love of deep research, the book contains many archival items related to his collections that have been photographed especially for this book. Signature floral dresses and organza gowns displayed alongside the personalities and objects that helped inspire them bring to life the material world of the muse and Erdem s inventiveness in translating stories into textile form. His designs have established him as a favorite among fashion insiders, celebrities, and royalty.

A wardrobe of wonders, this much-anticipated book looks at the genius behind one of the most celebrated, independent houses of fashion s twenty-first century. A series of essays by renowned fashion voices illuminate the designer s process, craft, and inspirations and complete this highly personal volume.

About the Author:

Born in Montreal to a Turkish father and British mother, Erdem Moralioglu graduated with an M.A from London’s Royal College of Art in 2003. His first womenswear collection debuted in 2005 and quickly gained recognition with its poetic and bold language of modern femininity.

As an independent fashion house, ERDEM has forged its own path in the industry. Each collection is centred around a forensically researched narrative and a belief in the power of craftsmanship. Collections are formed with a muse in mind, depicting stories of heroic women.

ERDEM has received global recognition and industry accolades, including the 2010 inaugural British Fashion Council / Vogue Designer Fashion Fund Award and the 2014 BFC Womenswear Designer of the Year Award. The brand opened its flagship store in Mayfair in 2015. In 2020, Erdem was honoured with an MBE in the Queen’s Birthday Honours List for his contribution to the fashion industry.